Ivan is a jewelry brand characterized by strict geometric forms and architectural precision. This project focused on a complete brand revitalization, timed with the launch of the collection "Dystopian Flourish." The concept explores the intersection of human construction and the untamed resilience of nature—capturing the moment where greenery reclaims abandoned urban landscapes and concrete structures.
 

My work involved evolving the visual identity to align with this new narrative. This included a deconstruction of the logo to reflect the "broken" aesthetic of the collection, alongside the development of a printed catalog and a curated social media strategy. By blending the brand's original architectural soul with a raw, organic decay, the project resulted in a cohesive brand experience that bridges the gap between the structured and the wild.